15

Digital Marketing Consultant · Greater Toronto Area

Billions in
revenue.
Generated.

15+ years building high-performance digital marketing programs. Google's AI Marketer of the Year. Head of SEM at lululemon.

Work With Me See My Work
🏆 AI Marketer of the Year
🥇 4× Google Award Winner
📊 $1B+ Annual Revenue
15+
Years Experience
$1B+
Annual Revenue Driven
4×
Google Award Winner
$100M+
Budget Managed
6×
Google Finalist

About

Canada's Most Recognized Search Marketer

I'm Matt Dykeman — a performance marketing leader with deep roots in search, AI-driven strategy, and measurable growth. Over 15+ years I've built and scaled programs that have generated billions in revenue for Fortune 500 companies and global brands.

Currently Head of SEM at lululemon, I've been recognized as Google's AI Marketer of the Year and earned 4× wins at the Google Search Honours Awards — the most of any Canadian advertiser.

As a consultant, I bring enterprise-grade strategy to businesses that want to win: paid search, AI-powered automation, measurement architecture, and team building.

Expertise

Paid Search (SEM)
AI Marketing
Performance Max
App Acquisition
Measurement & Analytics
Google Shopping
Meta / Social Ads
SEO / AEO
Marketing Automation
Team Leadership
CRO
Data Visualization

Career

Where I've Done the Work

2022 – Present
lululemon
Head of Search Engine Marketing & Paid App Acquisition · Global
Redesigned all paid search and shopping campaigns to drive over $1 billion in annual revenue, managing a $100M+ budget and a team of elite performance marketers. Launched lululemon's first App Acquisition channel, generating $50M+ in incremental annual revenue in year one. Built a global SEM Center of Excellence that became the new worldwide standard.
AI Marketer of the Year 2× Measurement & Analytics Leadership Think Retail Award 5× Search Honours Nominee
2007 – Present
Matt Dykeman Digital Marketing
Marketing Consultant · Global
Independent consultancy advising brands on performance marketing strategy, AI-driven automation, measurement infrastructure, and growth architecture. Available for select engagements across search, app, social, and analytics.
2018 – 2022
Intuit
Senior Performance Marketing Manager · Canada
Oversaw all demand-capture for QuickBooks, TurboTax, and related products — responsible for over 98% of paid user acquisition. Achieved +128% revenue, +168% new customers, +158% ROAS, −47% CPA. Grew the mobile app to become the #1 top-grossing app in Business & Finance on the App Store.
Intuit Marketing Star Award
2017 – 2018
Direct Access Digital
Performance Marketing Director
Managed $30M+ in digital ad spend across Lowe's, RONA, and Réno-Dépôt. Delivered record-breaking results: +992% online revenue for RONA, +2,390% online revenue for Réno-Dépôt. Led and hired a 12-person team.
2016 – 2017
Reprise Digital
Associate Director
Managed $27M+ across 12+ clients including Fiat Chrysler, General Motors, Fitbit, CBC, and H&M. Orchestrated major campaigns including the Olympics for CBC and Super Bowl for Alfa Romeo.

Recognition

Award-Winning Work

Google AI Marketer of the Year
Google AI Marketer of the Year
Google Measurement & Analytics Leadership Award
Measurement & Analytics Leadership
Google Search Honours Awards
Google Search Honours Awards
Google Gold Award Ceremony
Google Gold Award Ceremony

Media & Press

In the Spotlight

lululemon's AI-powered performance marketing strategy — featured by Google as a case study in next-generation search marketing and measurable growth.

Strategy Online Feature → Google Think Feature →

Let's Talk

Ready to Grow?

Whether you're looking to unlock new performance channels, restructure your paid media strategy, or build an AI-powered marketing program — I'd love to hear about your challenges.

Email
dykemanmatt@gmail.com
LinkedIn
linkedin.com/in/mattdykeman
Location
Greater Toronto Area, Canada
Availability
Open to select projects